4Cs of Diamonds are Cut, Clarity, Carat, and Colour
4C`S Buying Guide
Many people are confused about how diamonds are priced. The best explanation is that asking for the price of a diamond is like asking for the price of a house. An estate agent can't quote you a price for a house without knowing its size, condition, location, etc. This process is the same one used when buying a diamond. A diamond's beauty, rarity, and price depend on the interplay of all the 4Cs, Cut, Clarity, Carat, and Colour.
The 4Cs are used throughout the world to classify the rarity of diamonds. Diamonds with the combination of the highest 4C ratings are more rare and, consequently, more expensive. No one C is more important than another in terms of beauty and it is important to note that each of the 4Cs will not diminish in value over time.
Once you have established those 4C characteristics that are most important to you, a jeweller can then begin to show you various options with quoted prices.
Carat
Carat Refers to the weight of a diamond.
Carat is often confused with size even though it is actually a measure of weight. One carat is equivalent to 200 milligrams. One carat can also be divided into 100 "points." A .75 carat diamond is the same as a 75-points or 3/4 carat diamond.
A 1-carat diamond costs exactly twice the price of a half-carat diamond, right? Wrong. Since larger diamonds are found less frequently in nature, a 1-carat diamond will cost more than twice a 1/2-carat diamond (assuming colour, clarity and cut remain constant).
Cut and mounting can make a diamond appear larger (or smaller) than its actual weight. So ask our advice on the right diamond and setting to optimize the beauty of your stone.
Clarity
Clarity Clarity Refers to the presence of inclusions in a diamond.
Every diamond is unique. Nature ensures that each diamond is as individual as the person who wears it. Naturally-occurring features known as inclusions provide a special fingerprint within the stone. Inclusions are natural identifying characteristics such as minerals or fractures, appearing while diamonds are formed in the earth. They may look like tiny crystals, clouds or feathers.
To view inclusions, jewellers use a magnifying loupe. This tool allows jewellers to see a diamond at 10 times its actual size so that inclusions are easier to see. The position of inclusions can affect the value of a diamond. There are very few flawless diamonds found in nature, thus these diamonds are much more valuable.
Inclusions are ranked on a scale of perfection, known as clarity, which was established by the Gemological Institute of America (GIA). The clarity scale, ranging from F (Flawless) to Included (I), is based on the visibility of inclusions at a magnification of 10 times.
Some inclusions can be hidden by a mounting, thus having little effect on the beauty of a diamond. An inclusion in the middle or top of a diamond could impact the dispersion of light, sometimes making the diamond less brilliant.
The greater a diamond's clarity, the more brilliant, valuable and rare it is.

Colour
Colour Colour Refers to the degree to which a diamond is colourless.
Diamonds are found in almost every colour of the rainbow, but white-coloured diamonds remain most popular.
Diamonds are graded on a colour scale established by the Gemological Institute of America (GIA) which ranges from D (colourless) to Z. Warmer coloured diamonds (KZ) are particularly desirable when set in yellow gold. Icy winter whites (DJ) look stunning set in white gold or platinum.
Colour differences are very subtle and it is very difficult to see the difference between, say, an E and an F. Therefore, colours are graded under controlled lighting conditions and are compared to a master set for accuracy.
Truly colourless stones, graded D, are treasured for their rarity. Colour, however, ultimately comes down to personal taste.
Nature has also created diamonds in intense shades of blue, green, yellow, orange, pink or rarest of all red. These diamonds are called coloured fancies and are extremely rare and highly treasured.
Here's a grid that will help you understand the colour grades of diamonds:

Cut
Cut Refers to the angles and proportions of a diamond.
Nature determines so much about a diamond, but it takes a master cutter to reveal the stone¹s true brilliance, fire and ultimate beauty.
Based on scientific formulas, a well-cut diamond will internally reflect light from one mirror-like facet to another and disperse and reflect it through the top of the stone. This results in a display of brilliance and fire. Diamonds that are cut too deep or too shallow lose or leak light through the side or bottom, resulting in less brilliance and ultimately, value.
Cut also refers to shape round, square, pear, or heart for example. Since a round diamond is symmetrical and capable of reflecting nearly all the light that enters, it is the most brilliant of all diamond shapes and follows specific proportional guidelines.
Non-round shapes, also known as "fancy shapes", will have their own guidelines to be considered well-cut.
